ShareTweetSharePin0 SharesGuerrilla marketing didn’t get its name from eponymous guerilla warfare but from their hit-and-run tactics. There are some cases where ambush marketing left everyone stunned including market veterans and customers. Ambush marketing is a newly popular marketing technique that raises awareness of a brand in covert ways. However, this is only because some people consider highly effective marketing and business strategies “cheating”. Ambush Marketing is one of such unique and creative ways of marketing. Predominantly used by small and medium-sized companies, guerilla tactics are ideal when your competitors have cartloads of money and you’ve only got the ingenuity of your staff. Many renowned companies across the world have used ambush marketing techniques to market their product. In general Ambush means “An attack from Hidden Position”. This form of marketing is not new. For example, Stella used ambush marketing to steal the spotlight from Heineken when Heineken did pay and spend effort being the official beer sponsor of the 2011 US Open. Guerrilla Marketing Ideas: 7 Real Examples for 2020 Guerrilla marketing has had a bit of a bad reputation in some circles during the past few years. Subtle references, sly jokes, are part of ambush marketing campaign. In Ambush Marketing, Company capitalize to advertize themselves on the events, in which it’s not an official sponsor. An ambush marketing strategy will come to your mind, which will benefit your brand while you don’t have to pay for the rights that the rival paid to be an official sponsor. Here are those examples: In fact, the term “ambush marketing” landed sixth in the Global Language Monitor’s “Top Words of 2010,” solidifying its reputation as an emerging marketing method.
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